An almost shockingly huge difference

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Want to wrap your head around SEO, but getting scared off by technical terms and complex concepts? This friendly article walks you through everything you need to know to start ranking in Google.
Here’s a fun perk of working in the SEO industry—people always ask me some variation of this question. So…I’ve heard that this SEO thing is good for my business. Why?”
I’ve since perfected my pitch:
When you’re good at SEO, your website gets on the first page of Google.
This usually gets an “Oh, that’s so cool. I want that!”

It’s as simple as that, and it is cool! When I first started learning SEO, I was very nearly frightened off by terms like crawlers, backlinks, anchor text, nofollow vs. “dofollow,” white-hat vs. black-hat… the list goes on.
The industry seems to be plagued with technical jargon and complicated concepts, to the point where people struggle to understand what needs to be done. Sounds like you? If so, you’re in the right place.
I’ll be preparing you for your first steps in SEO, all with explanations and language that are easy to understand.

Let’s get ranking! But first, a quick primer…
What’s the big deal with Google? What makes it different from Yahoo and Bing? Also, what manner of creatures are Naver, Baidu and Yandex?
They’re all search engines.
Essentially, what search engines do is collect information and content from all over the web and store it in a database.
According to a November 2018 report by netmarketshare, 73% of all searches are powered by Google. In second place is Bing with 7.91%.

An almost shockingly huge difference, yes.
So… what exactly makes one search engine so different from another?
Google dominates the market because of the sheer size of its index, as well as the way it calculates page relevancy: i.e., its algorithm (more on that in a bit.)
In short, it’s proven itself to be by far and away the best at answering peoples’ queries with appropriate content. It’s now pretty much the way everyone in the world–except China–finds stuff online.

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